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Participation in a scientific discussion committee
2025-03-07
The Head of the Human Resources Development Department at the Upper Euphrates Center for Sustainable Development Research at the University of Anbar (Assistant Professor Dr. Omar Yaseen Neda), participated in a public scientific discussion committee for the master's thesis at the College of Languages / University of Baghdad for the student (Samar Mustafa Hadi), for her thesis tagged: (Rhetorical analysis of advertising texts in the Hebrew language: a linguistic-pragmatic study), on Thursday, 27/2/2025, at Dr. Yahya Ali Mansour Hall in the German Language Department at the College of Languages.
The thesis aims to study the linguistic and rhetorical characteristics of the analysis of advertising texts, and understand how to employ them to achieve persuasion and influence, and the study also sought to analyze the deliberative dimensions of the language of advertisements and reveal the messages and implicit intentions that advertisers convey to the target audience.
The study presented by the student included a pragmatic approach to the analysis of the language of Hebrew advertising, based on the combination of the theory of speech acts and the theory of presupposition, in addition to the theoretical model of persuasion theory. The study seeks to develop a rhetorical linguistic model for analyzing the language of advertising, reviewing and critiquing key language levels, and drawing a conceptual picture of Jewish society, its economy, and cultural level.
The study found that Hebrew advertising language performs multiple functions, most notably persuasion. She also stressed that persuasion is not a verbal act in itself, but rather the result of other verbal actions, which means that it is the end and not the means. It also showed that linguistic and metaphorical means are potential elements of advertising text, and each medium has a different rhetorical value.
The committee recommended taking the observations submitted by the members, and the thesis was accepted with a grade of "fulfilled".
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